Tips for creating and publishing courses in Coursedate
Publishing courses with Coursedate is quick. Give your course a title, set some basic parameters, add a description and then publish it to the web. The longest part of the job is writing a good course description. When you’ve got the description, it only takes a few minutes to publish your course in your course directory.
Here are some tips on how to use Coursedate to create great course pages.
Take a moment to choose a good course title.
This matters a lot because you get an SEO benefit if you use words in the course title that are similar to the search terms learners will use when they are looking for courses on the web. We use your course title in the url for the course details page - again, that helps with Google.
Find a good picture.
Pictures aren’t mandatory, but prospective learners/training clients are more likely to click on a course in your course directory if it comes with a good picture. Of course, you can use fairly generic stock images, but you can also get creative. We think there’s a great opportunity here to use pictures of people attending your courses.
Use custom categories and hashtags.
Set up some custom categories and then set the category for each course. You can also add hashtags - but don't add too many. Again, you’ll get an SEO benefit. This next point should be obvious - categories need to make sense to end users. Use words that learners would use when searching for a course. Hashtags are handy because we want to encourage learners to share your course pages on social media.
Write a great course description. This is really important, but don’t make it too long. You can also use Markdown to format it - so you can include sub-headings, bold text, lists and paragraphs.
What makes a good course description? It’s the same as writing an entry in any product catalog:
- Who’s the buyer? Keep your ideal learner in mind.
- Highlight benefits - what do people gain when they take your course?
- Use bullet points - they are easier to scan.
- Emphasize the social side of learning - people enjoy meeting other classmates.
Get the hang of using Markdown in your course description and course outcomes. It’s a simple but very effective way of formatting text - so you can include sub-headings, bold text, lists and paragraphs.
Add detail with sessions.
Do your courses run across several days? You can use sessions in Coursedate to give more detail about what happens on each day. Sessions will then appear on your course detail page.
Keep your course in the directory after the enrollment deadline.
Set the course to stay in the directory when the enrollment deadline has passed. You can keep the course in your directory and still take enquiries. That’s a good thing to do if you’re trying to gauge demand for a future run of the same course.
When your course is published you can track how well it is doing by looking at the course dashboard. The dashboard shows you the status of your published courses - enrolments, enquiries, which courses are open for bookings/enrolments and which are only open for enquiries.