Blog Post

How to sell more courses online with course booking software


How can you use course booking software to increase your course bookings? What can you do to sell more courses?

Use a course booking system like Coursedate and you get two big benefits:

  1. You save time - that frees you up to be less reactive and more strategic.
  2. More of your data is in one place (and it’s better quality data).

It’s possible to leverage these 2 benefits to increase your enrollments.

Ideas to help you sell more courses

Here are some ideas - all relatively quick wins that don’t require a lot of expertise or extra budget.

  1. Make sure your course overview pages look great. That sounds obvious, but think about Amazon product pages and how much thought has gone into the way those pages work. They are your shop window.

    Here’s a course overview page in Coursedate. There are some specific things that make it more effective:

    • A short, clear description.
    • Photo - makes a big difference.
    • The main description uses short paragraphs, the formatting is consistent with the rest of the page.
    • Suggests other courses that might be of interest (keeps the prospective learner on the site).
  2. Pick a social media channel - probably Facebook or LinkedIn - and use it to build an audience. Encourage staff and course delegates to share course pages. Make it easy for learners and students to share positive reviews of your courses.

    One social media channel makes sense - persistence matters and you may not have the bandwidth to do two. LinkedIn has more of a business audience and it might look like it should be your default first choice, but what about Facebook? At first glance it might not look like it fits with your target market, but your learners will be on Facebook.

    For example, suppose you’re a training company that specialises in H&S and First Aid. Can’t you build a company Facebook page that includes free advice, guidance and tips? You could also post pictures of training sessions and encourage delegates to comment and provide feedback. A company Facebook page with a strong focus on people is a great way to build brand awareness.

  3. Study the performance of your course catalog and individual course pages in Google Analytics.

    This is an important point. Be data driven. Which pages in your course catalog/directory get the most views? How long do people stay on your site? Do some courses have a particularly high bounce rate (people look at the course, don’t book and then leave your course directory)?

    We wrote an earlier post about how you can use Google Analytics to increase your course bookings. Google Analytics can give all sorts of insights into how people interact with your course portfolio/website.

  4. Put the data you collect about courses and delegates to work. Get better at direct/follow up marketing.

    You’re now collecting data in your course booking software about the organisations that book places on your courses and the delegates they send to you. That data should be more accurate and easier to report on than data you may have previously collected in spreadsheets. It should be easier to use the data to drive direct marketing campaigns with software like Mailchimp.

  5. Set aside a modest budget for Ads. Run them as an experiment.

    Your first choice is probably Google Adwords, but you should also consider Facebook Ads, particularly if you’re selling courses directly to learners.

    Facebook Ads are powerful because they give more control over who sees the advert. You fine tune your intended audience based on their interests and - importantly - where they are. You can target your adverts towards people in a particular location. That is especially useful if your target market is in a clearly defined geographic area.

    We wrote an earlier post about using Facebook Ads to sell more courses. Set aside a modest budget and experiment with different ads.

Conclusion

The important takeaway from this post is that data matters. Your course booking software puts you in control of the data you collect - data quality goes up and reporting gets easier. You can now find opportunities to leverage the data to increase course sales.