ChatGPT generates marketing ideas for training companies
I thought it would be fun to check out the truth behind the hype and ask ChatGPT to generate some marketing ideas for a small training company.
ChatGPT has been the #1 hot topic in the tech industry since its release by OpenAI at the end of November. It’s a chatbot built on top of OpenAI’s GPT-3 family of large language models. The language models are trained on vast amounts of text on the internet and they can generate remarkably good results when asked to write about a particular topic. ChatGPT is currently free to use while Open AI collects user feedback.
ChatGPT is easy to use. You submit a prompt and it responds with an answer in just a few seconds. The usefulness of the reponse - how detailed it is - depends a lot on how you write your prompt. The responses can be a bit generic - so the more effort you make with your prompt, the better. Focused prompts that ask for very specific things seem to work best.
I tried 3 prompts. The first was a fairly broad, open ended question:
Prompt #1
I work for a training company in the construction industry. How could we improve our marketing to increase course bookings?
ChatGPT’s response:
I think that response is pretty good. There's no great insight for anyone who already works in marketing, but each suggestion is valid and ChatGPT seems to know that most important thing you can do is identify your target audience - that's #1 in its list.
With the next prompt I tried to get a response that was a bit less generic. I want a list of content ideas for a training company website.
Prompt #2
I work for a training company in the healthcare sector. Give me some ideas for valuable content I could add to my website. I want to increase website visits and course bookings. Please write at least 500 words.
ChatGPT’s response:
Again, I was was impressed with the response. Maybe the response is a bit generic - the advice could work for a training company in any sector, not just healthcare - but the ideas could be a solid checklist for anyone who is developing a training company website.
Finally, prompt #3. I went back to the construction industry and asked ChatGPT to suggest titles for 5 blog posts.
Prompt #3 (v2)
I work for a training company in the construction industry. Suggest 5 titIes for blog posts I could write that would interest potential clients and increase visits to my website. In the end I want to increase course bookings from construction industry clients.
ChatGPT’s response:
There you go, 5 blog post ideas for anyone looking for website content inspiration.
Conclusion
In conclusion, I think the ChatGPT hype is justified. Watching it write a response to a question in just a few seconds is impressive and slightly unsettling. My immediate thoughts are:
- ChatGPT is great for generating lists of ideas.
- Responses can be a bit generic, working on the prompts helps.
- ChatGPT is hard to beat if you want to quickly boilerplate website content.
- Real expertise matters and authors with serious domain knowledge have nothing to fear, yet.
ChatGPT is already capable of generating content that is at least as good as the generic content that makes up a lot of company/organisation websites.
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